Parkway Cancer Centre’s Wellness Symposium

PCC Cancer Wellness Symposium powered by Mediacorp’s 360 activation achieved sell-out status 

Parkway Cancer Centre’s recent seminar, Living to the fullest with Cancer, was an immense success.  The use of a social tribe for the first time to boost registration, with posts then strategically amplified via Social Ad Player on Mediacorp’s digital network to reach a wider audience proved exceptionally effective. The campaign exceeded the registration target by an impressive 36%. 

Campaign Period: 4 – 29 September 2023

Key Objective
Drive sign-ups for Wellness Symposium at VOCO Orchard hotel on 30 September

360 Amplification
•  TV (Ch5, 8, U)
•  Radio (Yes933, Love972, Class95)
•  Social Tribe of 6 KOLs
•  Social Ad Player on Mediacorp Network

"We are grateful to Mediacorp for playing a vital role in the success of our Cancer Wellness Symposium. Your support and creativity truly amplified our message “Living Life to the Fullest” for cancer warriors.”  Ms Jasmine Tan, Assistant Vice President, Parkway Cancer Centre

Contact your Mediacorp Account Manager for your brand’s next activation today!