SG60 Design Pompipi
Pom-tastic results for SG60 Design Pompipi
The SG60 Design Pompipi campaign deeply resonated with the public, drawing overwhelming participation with over 2,100 entries and more than 18,000 votes. These entries showcased the incredible talents and creativity of Singaporeans and what Singapore means to them. From food and values to landmarks, cultures and iconic symbols, the designs beautifully captured the essence and vibrancy of our little red dot. This campaign sparked national pride in celebration of our nation’s journey, reaching 4.9 million socially.
Campaign Period: 4 December 2024 – 27 January 2025
Performance Highlights
- 4.9M Social Reach
- 10,900 Social Engagement
- 262,00 Page views
- 118,000 Unique Visitors
- > 18,000 Votes
- > 2,100 Entries
360 Amplification
Timely high-frequency transmedia publicity rolled out in December 2024 to ride on the wave of news on SG60 celebrations.
- TV
- Radio
- Digital
- Social
- Editorial (CNA Lifestyle, Berita, 8world, and more)
- Influencers (Personalities: Hazelle Teo, Joakim Gomez & Nick Teo and KOLs: Jeff Lai, Grace Ciao, Huda Ali & Clio)
''We are thrilled to support the SG60 Design Pompipi campaign. It has been an exciting journey watching the creativity and passion of Singaporeans come to life through the incredible designs submitted. Daikin has been operating in Singapore for 57 years, and we are honoured to be part of this SG60 milestone to celebrate Singapore’s nation building with our customers.'' — Chua Ban Hong, Managing Director, Daikin Airconditioning (Singapore)
“Shopee is proud to be a key partner in the SG60 Design Pompipi competition to celebrate the vibrant creativity of Singaporeans, and we look forward to further this meaningful collaboration by bringing these creative ideas to life.” – Shopee
Join us in celebrating the nation's journey and progress. Contact your Mediacorp Account Manager to find out how your brand can create exclusive, limited-edition merchandise from the winning designs that every Singaporean can own!
