Singapore Airlines' Time To Fly travel fair 2025

Time To Fly soars to new heights once again
 
The fifth edition of Singapore Airlines' Time To Fly travel fair held from 24 to 26 October 2025 at Suntec City Convention Centre was a resounding success, delivering a 6% uplift in footfall versus the previous year. Over three days, crowds of holidaymakers snapped up discounted tickets across Singapore Airlines and Scoot, as well as exclusive deals from 14 travel agents and 25 partners. Celebrity appearances and premium lucky draws prizes including business class tickets and luxury hotel stays, added to the event’s strong on-ground appeal.  
 
Fuelled by Mediacorp’s 360 omnichannel amplification strategy, the campaign reached over 3.3 million nationwide across TV, Radio and Digital, driving a 50% surge in search activity across Singapore Airlines keywords during the campaign period. Extensive publicity and consumer touchpoints spanning on-air, social and KOL amplification, artiste appearances, editorial coverage, microsite integration and on-ground redemptions and draws – ensured sustained consumer momentum leading up to and throughout the event. The dedicated microsite further supported active comparison and decision-making, where strong brand strength played a key role in capturing attention and conversion.  

The campaign effectively showcased how immersive, cross-platform engagement drove attention into action. The event’s overwhelming turnout underscored its growing popularity and cemented its position as one of the nation’s highly sought-after travel fairs. 

“Mediacorp’s integrated omnichannel strategy enabled us to reach travellers at scale driving meaningful consumer action. We are encouraged by the strong turnout and look forward to building on this momentum for future editions.” – Joseph Ooi, Area VP Singapore, Singapore Airlines  
 
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