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Success Story

Singapore Parenting Festival 2023

Singapore Parenting Festival 2023

Singapore Parenting Festival 2023 strong engagement on Socials exceeds industry benchmark by 6.9 times

In its third edition, the virtual Festival jointly organised by Mediacorp and theAsianParent from 24 April to 5 May focused on raising Generation Alpha was a hit with the parents community and brand partners. The highly sought-after webinars allowed brands, medical and childcare professionals to deeply engage the audience providing advice and information on fertility, pregnancy and parenting-related topics. 

Key Objectives
- To engage millennial parents-to-be, first-time and experienced parents through providing knowledge, advice and tips from industry experts and partners
- To enhance brand recall and acquire new leads for partners 

360 Omnichannel Activation 
- Radio 
- TV 
- Digital 
- Social Tribe 
- Digital + Social on theAsianParent
- Webinars + Polls
- Lucky Draw

What our partner appreciated about the event: 

“Singapore Parenting Festival via theAsianparent and Mediacorp is a good platform to reach the parents community. The webinar session reached 430 attendees at one point, which is a record-breaking for us! We registered an uplift in awareness for the HOYA brand, and would like to explore further collaborations.” – Lynn Ho, Senior Marketing Manager, Hoya Lens Singapore

Contact your Mediacorp Account Manager on the upcoming opportunities available to position your brand’s message.