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Singlife with Aviva’s brand awareness campaign

Success Story

Singlife with Aviva’s brand awareness campaign

Singlife with Aviva’s brand awareness campaign

Singlife with Aviva’s brand awareness boosted by Mediacorp’s omnichannel strategy

The multi-platform activation underpinned by Mediacorp’s Blended Cost-Per-Viewer (BCPV) model delivered optimal, cost-efficient reach for Singlife’s brand video across TV, Digital and meWATCH resulted in uplift in unaided brand awareness. Impressed by the results, Singlife further leveraged Mediacorp’s premium audience reach and engaging content by partnering CNA Leadership Summit.

Campaign Period: 24 June – 18 August 2022

Key Objectives
•    Create brand awareness and build top-of-mind recall
•    Target cumulative blended reach – 50% P25-44

Performance Highlights
•    Uplift in Brand Awareness Score 
•    Cumulative Blended Reach – 64.4% P25-44 (exceeded target of 50%)
•    Cumulative Blended Cost-Per-Viewer – $0.198

360 Omnichannel Push
•    Video amplification through Blended CPV across TV and Digital network
•    Radio Spot Buy across CLASS95 and YES933
•    Main sponsor of Channel 8 drama “When Duty Calls S2” with creative capsule top-up

“Singlife is pleased to work with Mediacorp and leverage its wide audience reach to deliver a successful brand campaign. The results have exceeded our expectations and enhanced our brand awareness, through a 360, multi-platform approach.” – Debra Soon, Group Head of Brand, Communications and Marketing


Consult your Mediacorp Account Manager for your brand’s next activation today!