Strepsils #BeVoiceReady

62% spike in Strepsils’s Sales boosted by #BeVoiceReady omnichannel activation

In celebration of World Voice Day, Strepsils partnered with Mediacorp to create a catchy and memorable music video featuring twice-world-champion beatboxer Dharni Ng, someone who always needs to be voice ready. The music video amplified across Digital, Socials and Radio creatively highlighted common triggers of throat irritation, how Strepsils can help mitigate and delivered the campaign’s main message – #BeVoiceReady with Strepsils. 

Campaign Period: 14 April – 13 May 2023

Objectives
• To amplify the message #BeVoiceReady with Strepsils 
• To increase awareness and drive sales 

Omni-Channel Activation 
• Created Music Video fronted by Dharni Ng, a famous Singaporean beatboxer, someone who always needs to #BeVoiceReady

Digital/ Social
• meWatch
• Social Ad Player
• Strepsil’s Socials and YouTube
• Dharni’s Socials

Radio
• Catchy song was amplified on Class95, 987, Yes 933
• Contest on 987
• On-air interview of Dharni @ 987’s Shock Circuit

On-ground
• 987 Mobile Studio
• School invasion @Temasek Polytechnic

Deejay collaboration
• 6 deejays from 987 and YES933 performed the chorus with Dharni and posted on Socials to drive interest 

‘‘This is a great milestone for Strepsils being the first brand to own and celebrate World Voice Day. We are appreciative of the strong collaboration with Mediacorp for a well-executed #BeVoiceReady campaign through multi-platform amplification. This has cleverly demonstrated and articulated our intended brand message of Strepsils being the No.1 Throat Drop brand in Singapore.’’ – Tiffany Tang, Marketing Director Health & Hygiene (Malaysia, Singapore & Vietnam), Reckitt