Bloomr.SG Pulse Get Healthy

Bloomr.SG Pulse’s inaugural campaign Get Healthy delivered 2X of industry engagement rate benchmark

Bloomr.SG Pulse – the new IP of Bloomr.SG – drives meaningful social dialogues on issues that resonate with Singaporeans through comprehensive social listening. Get Healthy, its inaugural campaign with 22 hand-picked KOLs and 26 brand partners, achieved a high social engagement rate of 7.25%, double of industry benchmark!

Campaign Period: 13 February to 31 March 2023

Key Objectives
•    Ignite the nation’s passion to adopt a holistic wellness lifestyle.
•    Rally nation to join the government’s Healthier SG Movement to reclaim health post festive indulgence.

Omni-channel Amplification
- Socials
- Digital Banners + Social Card
- YouTube
- Radio
- meWATCH
- TV

"It was truly a successful & informative campaign that allows fellow Singaporeans to learn tips on how to have a better quality of life! Aside from diet and daily habits to Eat Well & Live Well – we hope they have also learned the importance of choosing the right skincare products for their skin too."  – Yap Xin Fei, Marketing Manager, Good Pharma Dermatology

Contact your Mediacorp Account Manager to join Bloomr.SG Pulse in driving positive changes on issues close to the hearts of Singaporeans.