Coca-Cola’s FIFA World Cup 2022 campaign

Coca-Cola’s FIFA World Cup 2022 campaign exceeded industry reach benchmark by 6.4 times 

Mediacorp’s digital strategy underpinned by ESPN Homepage Takeover including a month-long branding on ESPN Score Page ensured maximum visibility for Coca Cola during the FIFA World Cup 2022. To further connect Coca Cola with fans with the #RealMagic experience during tournaments, four KOLs were hand-picked to create bespoke content. These authentic posts resulted in an impressive reach rate of 44.79%, reaching over 300,000 football enthusiasts.  

Campaign Period: 21 November – 18 December 2022

Key Objectives
- To bond and engage Singapore football fans during FIFA World Cup™ tournament 
- To promote limited edition Coca-Cola cans to FIFA World Cup™ fans

Performance Highlights
- Reach Rate 44.79%, 6.4x industry benchmark
- Engagement Rate 0.77%, 1.15x industry benchmark

Digital Amplification
- Social Tribe of 4 KOLs to drive static and video posts before crucial matches
- ESPN Homepage Takeover during key matches
- EPSN Score Page branding for 1 month 

"Mediacorp was able to get a strategic mix of KOLs that included both lifestyle as well as those who are football-loving individuals to appeal to the mass audience. This worked well in generating engagement for Coca Cola campaign’s during FIFA World Cup."  - Jo Ee Tan, Associate Manager, EssenceMediacom

Consult your Mediacorp Account Manager for your brand’s next activation today!