Trust Bank's always-on social strategy

Trust Bank’s social campaigns achieved impressive total reach of 1.6M boosted by SocialHub’s always-on social tribe strategy

Objective
Engage young adults as a digital bank designed for their everyday needs, portraying a brand personality that is Helpful, Humble & Hopeful. 

Always-on Social Tribe Strategy
We activated a year-long Social Tribe strategy to frequently post content to highlight Trust Bank’s values and messaging. SocialHub Performance Score was leveraged to test, learn and optimise each influencer campaign to refine the influencer tribe for optimum performance. 

Campaign Period: May 2023 – February 2024
•  7+ campaigns 
•  75 postings
•  90+ Influencers Engaged

Performance Highlights
•  1.6M Total Reach
•  +128% in Trust Bank’s Instagram followers*
•  1.39% Instagram Engagement Rate (2X BFI benchmark for IG engagement rate)
•  62,274 Total Likes
•  2,913 Total Saves
 *Followers growth is also supported by Trust Bank’s other marketing activities.

“Mediacorp’s marketing solution helped us drive significant growth in audience reach and engagement through our social media campaigns. These campaigns were key to us successfully establishing our brand in the market.” – Jamie Tan, Director, Marketing and Social Media, Trust Bank

Contact your Mediacorp Account Manager to find out how you can build a long-term strategy to grow your brand’s social followers.