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The Media Conversation, held from 9 – 10 December 2021, featured meaningful insights from major industry players, media professionals and rising content creators who debunked common misconceptions and provided experiential deep dives in media job functions.

Keen to take a sneak peek into the work that goes on behind the scenes? Or explore possibilities through the ongoing transformation of our media industry?

Watch the recorded Speaker Series sessions below to learn more!

Speaker Series

Debunks perceptions of the media industry through forward-looking conversations

Specialist Series

Demystifies media job functions through hands-on experiences

9 December 2021, Thursday

Speaker Series

The Next Media Generation

9 Dec, 11:00am – 12:30pm

Uncover the evolutions media has undergone to become an omni-channel, social network!

Specialist Series

Digital Creator Workshop

9 Dec, 2:00pm – 3:30pm

Experience first-hand what it takes to be a YouTuber and unveil the secrets that make a good content creator great!

Speaker Series

Storytelling: From Dreams to Reality

9 Dec, 4:00pm – 5:30pm

Have a brilliant idea and wish it could materialise into an actual programme? Join us as we take you through the processes of ideation and commissioning, and share how dreams can turn into reality!

10 December 2021, Friday

Speaker Series

Inspiring Through Data Part 1: YouthQuake

10 Dec, 11:00am – 11:45am

In a world of content overload and skippable ads, can advertising still appeal to youths today? Understand how youths perceive and consume media, and discover the innovative ways media networks continue to connect with them!

Specialist Series

Sensitive, Sensational, Scary – Telling Challenging Stories in Documentaries

10 Dec, 2:00pm – 3:30pm

Experience first-hand how CNA’s documentary team produces challenging and complex stories, all while ensuring confidentiality and credibility!

Speaker Series

Inspiring Through Data Part 2: Data-led Creativity

10 Dec, 4:00pm – 4:45pm

Where does creativity fit in a world driven by big data? Learn how data can fuel originality and vice-versa, and be inspired by the possibilities of data-led creativity!

Co-organised by