Trade News

Beyond captivating fans, FIFA World Cup 2026 gave brands the opportunity to be part of the conversations, celebrations and shared experiences. Compared to FIFA World Cup 2022, integrated P4+ reach grew 40%, while video views across mewatch and YouTube have more than doubled, demonstrating the growing appetite for premium sports content across platforms.

Connect with younger audiences through the conversations they care about with YouGotWatch and Clarity. These refreshed social-first IPs turn relatable topics into engaging, bite-sized content on TikTok Originals – giving brands natural ways to join the conversation and build meaningful connections with youths.

CNA Content Solutions expands its multi-format storytelling suite with the new 9:16 Reels, giving brands an agile way to deliver snackable stories optimised for mobile and social consumption. Choose 9:16 Cuts to transform existing assets into polished videos, or 9:16 Shots for storytelling produced by Mediacorp.

Be part of the Festival of Lights with Mediacorp’s Deepavali 2026 line-up. From festive cooking and entertainment to a local telemovie, microdrama, blockbuster movies, greetings and songs, brands can connect with the Indian community through culturally relevant touchpoints on Vasantham and OLI 968 – from the pre-festive build-up through to the Amarkala Deepavali celebrations.

Carry On Only, is a new 10-episode YouTube travel series anchored by 987 personality Avery Aloysius and a rotating line-up of guests. Featuring 3D2N adventures across Singaporeans’ favourite Asian destinations, the series combines memorable experiences, quirky side quests and light-hearted competition with snackable content ideal for natural brand integration. Short-form extensions across 987 and co-host social platforms give brands even more opportunities to connect with complementary audiences.

Singapore's daily commute is set to become a more powerful platform for audience engagement. Mediacorp, Moove Media and SBS Transit have signed a memorandum of understanding (MOU) on 9 July 2026 to explore new opportunities that enable people to better discover content and connect with brands on the move. Built on the shared vision of "Unlocking Possibilities – Creating Value Through Connections", the collaboration reflects a shared ambition to connect with audiences whose journeys increasely span digital, social and physical spaces. Bringing togther SBS Transit's extensive public transport network, serving three million rail and bus passenger journeys daily; Moove Media's transit media network, reaching 70% of Singapore's daily commuter journeys; and Mediacorp's content and audience capabilities, this connected ecosystem will enable brands to engage audiences more seamlessly across digital, social and physical touchpoints. 

Gardens by the Bay and Mediacorp National Day Concert returns to The Meadow on 2 August with the theme "Seeds of Tomorrow", celebrating the values and aspirations passed from one generation to the next through music and storytelling. Audiences can look forward to performances by homegrown talents, family-friendly pre-concert activities and carnival experiences ahead of the free-admission concert.

Chasing The Light follows the beloved OG Gang (Chen Shu Cheng, Zhu Houren and Richard Low) as they embrace purposeful travel and discover what it means to live well in their later years. Joined by popular artistes (Desmond Tan and Tyler Ten), the group will embark on an inspiring journey through China, where amidst their adventure in search of the beautiful sunrise and sunsets, heartfelt conversations with the veterans will uncover remarkable life stories, timeless wisdom, and shared experiences that resonate across generations.

Premiering in November 2026, The Leftovers is Mediacorp's first blockbuster dystopian crime thriller – a landmark 24-episode trilogy that pushes the boundaries of local storytelling through cinematic visuals, cutting-edge Virtual Production technology and an emotionally gripping narrative. Featuring an all-star cast including Li Nanxing, Jesseca Liu, Zhang Ze Tong, Cheryl Chou, Zoe Tay, Desmond Tan and Jeremy Tan, the series follows an underground boxer caught in a deadly organ trafficking syndicate as he races to save his mother.

High High Low Low 高高低低 is Mediacorp's first micro-variety game format designed to complement brand’s campaign activations through simple, addictive gameplay to drive awareness, footfall and conversion. The series seamlessly integrates your product messaging into gameplay, invites consumers to participate and win prizes, as well as drive footfall to your event. 

As Singapore assumes the ASEAN Chairmanship in 2027, CNA's ASEAN 2027 ecosystem gives brands a prime opportunity to build visibility, influence and meaningful engagement across the region. Combining trusted journalism, a flagship leadership summit, cross-border storytelling and year-long editorial coverage, the initiative connects brands with policymakers, business leaders, investors and decision-makers at pivotal ASEAN moments. 

Accolades across news, documentaries and drama series underscore Mediacorp’s leadership in trusted reporting and premium content creation