Mediacorp partners LiveScore to bring fans closer to the action with real-time data and always-on match updates
At Mediacorp, sport goes beyond programming. It’s about igniting the Singapore spirit as we rally behind Team Singapore and showcase the biggest moments from world-class events, while ramping up sports content across our platforms, including the launch of Mediacorp Sports on Instagram and TikTok
Today, the way fans engage with sport has evolved. The “second screen” is no longer secondary — it’s where fans follow live scores, analyse line-ups and stay on top of every key moment as the action unfolds.
This is where LiveScore takes centre stage. As one of the world’s leading platforms for real-time sporting updates — reaching over 40 million monthly users globally and generating over 5.6 billion monthly page views. It sits right at the heart of the modern fan experience, across leagues, tournaments and time zones.
Raj Parekh, Head of Growth and Partnerships at Mediacorp, emphasised:
“Fans today expect to be connected to every moment as it happens. LiveScore adds a powerful real-time layer to our sports ecosystem, and through this partnership, we are bringing together content, data and credibility to deliver a more immersive and always-on sports experience across Mediacorp’s platforms”
Dominic Vye, Marketing Director at LiveScore added:
“The way fans follow sport today continues to evolve - real-time access to scores, data and context is no longer a 'nice-to-have’, it’s a fundamental part of fan experience. What we’re seeing is a clear shift towards always-on engagement, where supporters want to stay connected to every moment, wherever they are.
Our partnership with Mediacorp is about responding to that shift. By combining our global expertise in live data with Mediacorp’s reach across broadcast, digital and social, we have an opportunity to close the gap between the action and the audience - delivering a more connected, immersive experience for fans, and creating new ways for brands to engage around the moments that matter most.”
Together, this partnership strengthens Mediacorp’s all-star sports line-up, with LiveScore alongside our content and talent, ESPN’s authoritative coverage, and StarHub’s premium CTV and EPL inventory, creating a more connected and dynamic sports ecosystem for both audiences and advertisers.
With the World Cup on the horizon, the LiveScore partnership couldn’t come at a better time, unlocking more integrated, full-funnel sporting solutions for clients to engage fans across an even wider range of touchpoints.
