Mediacorp Social Ecosystem wins Silver Innovation Catalyst Award (for Most Innovative Publisher/Media Owner) at Singapore Media Marketing Awards 2023

Mediacorp, Singapore’s national media network and largest content creator, is committed to driving innovation and engagement optimisation through the expansion of social media creative studio Bloomr.SG and campaign critical enhancements on influencer marketing platform SocialHub. 

Our dedication to innovation in improving engagement through quality content is evident in new IPs Bloomr.SG Recommends and Bloomr.SG Pulse developed through the power of social listening and analytics to uncover audience interests and trends. Last February, we created the inaugural Bloomr.SG Pulse’s Get Healthy activation where we worked closely with 26 brand partners to optimise content creation, drive dialogue for audience engagement in order to propel Singaporeans on a journey towards better health. The activation achieved an impressive 7.25% engagement rate, 2X of industry benchmarks.  

Innovative technological integration on our data-driven SocialHub platform further optimises brand activations. Utilising pre- and post-campaign data analysis, our innovative proprietary scoring system, the SocialHub Performance Score, optimises campaign performance by leveraging over 10 data points. Through these data insights, we have enabled bespoke brand social tribes, increased engagement rates by 2.7X, lift engagement rate by 10%, and achieve 50%+ Cost Per Reach savings. 

Speak to your Mediacorp Account Manager to find out how to leverage SocialHub Performance Score, Bloomr.SG Recommends and Bloomr.SG Pulse to optimise your next brand activation. 

This award is for a publisher/media owner who has set a benchmark for content creation, distribution, or monetization innovation. Winning entries demonstrated how the innovation has enhanced consumer experience, generated engagement, and resulted in business growth. To find out more about SMMA, visit https://www.sgmediamarketingawards.com.