Smarter targeting, stronger ROI: Mediacorp x StarHub’s Total Video Solution

As viewing fragments across TV, CTV and streaming platforms, brands are under pressure to deliver stronger results and optimise their investments. The Mediacorp–StarHub Total Video Solution (TVS) is built to meet this challenge – combining Singapore’s largest premium video inventory, precision targeting and measurable performance in one seamless, data-powered buy. 

TVS unites Mediacorp’s national TV, mewatch, Mediacorp YouTube channels and digital network with StarHub’s CTV and streaming ecosystem, delivering access to over 2.1 million active CTV viewers nationwide. This unified footprint allows brands to extend beyond linear TV, reach incremental audiences and maximise total campaign exposure across screens in brand-safe, lean-back environments that drive higher attention and recall. 

Performance is powered by Server-Side Ad Insertion (SSAI), enabling one-to-one personalised ad delivery across live and on-demand content. Advertisers can target audiences based on demographic, behavioural and contextual signals, with cross-device consistency and creative optimisation. Leveraging a combination of first- and third-party data, including StarHub’s anonymised first-party telco data, TVS reduces duplication and delivers stronger effective reach and ROI – all within premium long-form video.

TVS simplifies planning and activation through a single, unified buy across Mediacorp and StarHub. Brands can choose from TVS Duo, TVS Lite or TVS Total, depending on your campaign objectives and budget. All tiers benefit from consolidated reporting, with live dashboards tracking impressions, viewability, completion rates and CTR. TVS Total campaigns can also include optional brand lift studies to measure impact on awareness and consideration.

In a fragmented media landscape, the Mediacorp x StarHub Total Video Solution delivers a smarter way to scale video performance – unifying reach, precision and measurement to help campaigns work harder, whether the goal is brand building, incremental reach or performance.

Speak to your Mediacorp Account Manager to find out how TVS can scale your video campaign smarter.