Unlocking possibilities: Connecting brands to commuters

Singapore's daily commute is set to become a more powerful platform for audience engagement.

Mediacorp, Moove Media and SBS Transit have signed a memorandum of understanding (MOU) on 9 July 2026 to explore new opportunities that enable people to better discover content and connect with brands on the move.

Built on the shared vision of "Unlocking Possibilities – Creating Value Through Connections", the collaboration reflects a shared ambition to connect with audiences whose journeys increasely span digital, social and physical spaces. Bringing togther SBS Transit's extensive public transport network, serving three million rail and bus passenger journeys daily; Moove Media's transit media network, reaching 70% of Singapore's daily commuter journeys; and Mediacorp's content and audience capabilities, this connected ecosystem will enable brands to engage audiences more seamlessly across digital, social and physical touchpoints. 

For advertisers, the collaboration will explore integrated solutions spanning Mediacorp's content ecosystem and Moove Media's out-of-home transit network. These may include bundled advertising offerings, bespoke cross-platform campaigns and enhanced audience measurement capabilities, enabling brands to engage consumers across screens and spaces with greater relevance and measurable impact.

For commuters, everyday journeys across Singapore's public transport network will become more informative, engaging and connected through Mediacorp's curated content experiences and trusted new updates. 

Tham Loke Kheng, CEO, Mediacorp, said: “Whether audiences are at home, online or on the move, our focus is on bringing them trusted, engaging and relevant content wherever they are. This collaboration with Moove Media and SBS Transit allows us to extend Mediacorp stories, news and entertainment into everyday commuter journeys, while creating fresh opportunities for brands to reach audiences in meaningful and measurable ways. We are excited to work with like-minded partners to make Singapore’s transit spaces more vibrant, informative and engaging.”

Stay tuned for upcoming integrated solutions that will connect your brand with audiences on the move.